I never thought designing a look and feel of a company would be such a challenge. I've gone over what I want in my head a million times. Simple, elegant, sophisticated, clean lines, nothing to complicated, but memorable. How to make myself stand out against the competition? There are a lot of Wedding Consultants out there. The more I mention what I'm doing to friends and family the more people I find out are doing the same thing I am. So what makes me different from the rest of them? What does a bride look for when searching for the person to handle all of the details of the most important day of their life?
1. Understanding of their vision
2. Level headed
3. Price fit
All of these assets, every other consultant should have as well. If they don't, I'm one step ahead. What else is there, though? Exclusivity. My plan is to only do 2 weddings a month (24 weddings a year). This way I can give full attention to my brides without thinking of the 3 other celebrations I have that weekend. Personalized attention. Meeting with the couple in person to get a complete sense of what they are looking for in a Wedding Consultant. Giving advice when asked, and not interfering with what they want to handle. Letting their Wedding Day be theirs to enjoy.
How to bring that to life is going to be a challenge, but one I'm looking forward to. Any ideas? I'd love to hear what you would like in a Wedding Consultant.
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